The short version

Your plan, in plain words

For the first 90 days we give you everything at launch pricing. That is how we show you what we can do. On day 91 the regular price starts.

$1,500 setup, paid once. Then $297 a month for your first 90 days, and $1,788 a month after that. Read and sign Questions? Book 15 minutes

How the price works. One setup fee, then two monthly prices. $297 a month is the launch price for your first 90 days, while you see it work. $1,788 a month is the regular price, and it only starts if you keep going. At signing you pay the setup and your first month together, $1,797.

What you get

Every call answered, day and night
A text back when you miss a call
Website chat, and photos by text
Follow-up texts, so a lead doesn't go cold
Your Facebook, Instagram and Google profiles, set up or tuned up, with every post and ad tracked
Social posts, review requests and ads management, from the start and in the regular price
Your warm leads worked: past leads and customers hear from you now and then, so they come back

What it costs

$297 a month for 90 days

The $1,500 setup pays for building your system: your AI phone line and number, website chat, follow-up texts, your page, your three profiles, tracking, and your dashboard. It is a one-time cost, and it can't be refunded once we start building.
Months 2 and 3 are $297.
On day 91 the regular price starts: $1,788 a month.
Around day 80 we meet to review your results and make sure we are on the same page. Then you decide to keep going or not.
No long-term contract. Month to month, always. Cancel any time in your first 90 days, counted from the day you go live. After that, 30 days notice.

The plan alone, at $1,788 a month, pays for itself with about 2 to 3 new jobs a month. With our ad pick of $2,900 a month as well, about 6 to 8. See your numbers

Our job is to make you the money that pays us. Your day 80 review shows whether we did.

Ads, if you want them

What HVAC companies spendAbout 6% of revenueOf yearly revenue, on marketing and ads. Tap "Why these numbers?" to see yours in dollars.

Our pick$2,900 a monthAn estimate of about 28 leads a month, not a promise. Enough to grow, and to learn which ads work best.

Ad money goes straight to Google and Meta. It is not part of our price. Ads management is already in your monthly price, for ad budgets up to about $3,800 a month. Above that, the fee is 13% of your monthly ad spend, and your agreement shows the number at your budget. Why these numbers?

You own everything

We open every account in Correct Cooling's name: your phone number, your Google, Facebook and Instagram, your ad accounts, your web address and the hosting account for your pages.
Your customer list and every call, text and chat are yours. We never sell them, and we share them only with the tools that run your system.
Already have a number or a website? Keep it. We can move your number over or forward it.
Want to leave? In your first 90 days, tell us in writing any time. After that, give 30 days notice. Either way we hand everything back, then take ourselves off your accounts.

What happens after you sign

A 10-minute setup form. We fill in most of it for you from our research. You just check it.
You approve the scripts, rules and post plan before anything goes live.
Our goal: you're live within 10 business days of sending the form. Texting turns on when the phone carriers approve it.
Around day 80 we go over your numbers with you, before the regular price starts.
The regular price only starts if you keep going. Stop any time in your first 90 days, counted from the day you go live, and it never starts.

What to expect

From the day you go live, every call, text and chat gets answered, and every lead gets followed up.
Ads take about 30 to 45 days to learn what works. We change them about once a month, not every day.
Google's pay-per-lead ads start after Google checks your business. That check is up to Google, so we count those leads from the day the ads go live.
No one can honestly promise you a number of calls or sales. We promise the work, and your dashboard shows you exactly what's happening.
We look after it. Hosting, monitoring and fixes are included in your monthly price: we host your page and system, keep an eye on your phone line, texts, chat and pages, and fix anything that breaks. If something looks wrong, tell Daniel.
Your part is small: the setup form, your OK on the scripts, a few photos, and answering the customers we send you.

Before you sign

Daniel on what you own, what you pay and how to leave. Each part lights up as he talks. AI avatar of Daniel Booker, reading a script he approved.

The one-page version, for your partner

$1,500 setup, paid once, with your first month at signing ($1,797 together).
$297 a month for the first 90 days, counted from the day you go live, with everything included.
$1,788 a month after that, only if we keep going. Stop any time in the first 90 days and it never starts.
No long-term contract. Month to month, 30 days notice after the first 90 days.
Correct Cooling owns it all. Every account, the phone number and the customer list are in Correct Cooling's name. If you leave, you keep the accounts, the number, the contacts and messages, and the page files.
Our goal is live within 10 business days of the setup form, and Correct Cooling approves the scripts before anything goes live.
With our ad pick of $2,900 a month (paid to Google and Meta, not to us): about $3,197 a month in the first 90 days, $4,688 after. Year one paid to us: $18,483.

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Why this package

Some customers are ready to buy today. Most aren't yet. Your plan is one full recipe that covers both, from the first time someone hears your name to the day they come back. Each step feeds the next:

Get found on Google Maps. Ready now When someone nearby searches "near me" on their phone, Google shows a map with three businesses first, the Map Pack. That list comes from your Google Business Profile. To show up there, it has to be accurate, up to date and complete, with a steady flow of new Google reviews and regular updates that show you are open and active. We keep all of that going.
Meet new people on Facebook and Instagram. Not looking yet Most people aren't searching today, but they're on Facebook and Instagram every day. We run several paid campaigns at the same time, each with its own job: an awareness campaign, a pin drop campaign around your location, a birthday campaign, and a sales campaign with a clear offer. That way your name is known before they need you. These start when you choose a Meta budget, and many owners start with Google first. Ad money goes straight to Google and Meta, and you set the amount.
Answer every lead right away. Ready now Calls, texts, chats and forms all get an answer within seconds, day or night, like the demo you tried.
Follow up until they decide. Thinking it over Many customers don't decide on day one. A few friendly texts and emails keep the door open, and they stop as soon as someone replies.
Stay in touch with posts. Already know you Regular posts keep you in front of the customers who follow you, so you're the name they remember and share.
Bring past customers back. Already know you Past customers hear from you by email and text now and then, because someone who already knows you costs the least to bring back. Every one of them is asked for a Google review, which helps you show up on the map again. The circle starts over.
Track all of it. Every step Tracking on your page and on every ad and post shows what works and what doesn't, so the money moves to what brings customers in. You see it on your dashboard.

Daniel explains why this plan fits. AI avatar of Daniel Booker, reading a script he approved.

What we found for Correct Cooling

We looked at how homeowners reach Correct Cooling today. Here is what we found, and the part of the plan that takes care of each one.

What we found	What covers it
When you are on a job, the phone keeps ringing. About half of calls to home service companies never reach a person (Invoca, 2026).	An assistant answers every call, day and night, and asks four short questions. Anyone who hangs up gets a text back right away.
A homeowner whose air quits in a Tampa summer does not wait long. If nobody answers, they call the next name on the list.	They hear back right away, even while you are on a job, and the request lands on one board with a reminder for you.
Requests come in by call, text, chat and the form.	Every request comes in with the same four answers: what they need, the system, the address, and how soon.
Not every homeowner books the first day.	A few friendly follow-up texts over a week, stopping when they reply. Past customers hear from you now and then, so they come back.
Before homeowners call, they look you up on Google, Facebook and Instagram.	Your three profiles, set up or tuned up, and a dashboard that shows which calls turned into jobs and what brought them in.

That covers every way a homeowner reaches you, from the first search to the follow-up.

Your top 3 profiles, done right

Before people call, they look you up on Google, Facebook and Instagram. Most owners post and run ads without ever knowing which ones bring in calls. We set that up.

Google Business Profile. The one that matters most. It is how people find you on Google Maps. Yours has 5.0 stars from 34 reviews. We clean it up and keep it current.
Facebook Page. Where neighbors ask who to call, and where your ads run. Set up right and tied to your ads.
Instagram. Included alongside Facebook, from the same posts. Any profile you are missing, we set up.
Every post and ad tagged and named, so we can trace what each one brings in.

Part of your setup. No extra cost.

Your numbers, on your phone

Your dashboard on a phone, a sample month

Every call, lead and booking, updated every 15 minutes. This is a sample month. Open your dashboard

Your warm leads, worked for you

The cheapest new customer is one who already knows you. Old inquiries, past quotes and past customers often just need a reminder at the right time.

We bring in your list of past leads and customers. Only people who gave written consent get texts or calls. We check each list first, and everyone else gets email only.
They hear from you now and then by text or email: a check-in, a seasonal reminder, a reason to come back.
Customers you haven't seen in a while get a message that fits your business, at the right time of year. For example: “Hi Maria, it's been about a year since your last AC tune-up, and the heat is coming. Want us to get you on the schedule? Reply YES and we'll call you.” You approve the real wording.
Every customer is asked for a Google review after the job, and you hear right away if someone isn't happy.
Anyone who replies comes straight to you, with their history in one place.
Texts only go to people who said yes to them. Anyone can stop with one reply.

Included in your plan. No extra cost.

Can I customize the AI assistant?

Yes. It's built for your business, and you can change it any time. Here's what that looks like, from simple to advanced.

01 · Basic

Change the words

The greeting: “Thanks for calling Correct Cooling…”
The questions it asks, like what they need and when
Its tone: warm, short, formal or casual
Who gets the alert, and by text or email

02 · Middle of the road

Change how it works

What it knows: your services, your hours and your service area
Booking rules: which calendar, which times, how far ahead
Your follow-up texts: what they say and when they go out
When it hands a caller to a person

03 · Advanced

Give it new jobs

Calls past customers who gave written consent to hear from you, to book their next visit
Takes photos and videos by text and files them for you
Runs a different path for urgent jobs and for quotes
Sends leads to the other software you already use

Tell us what you want it to say or do, and we make the change. Small changes, up to 2 a month, are included. Bigger ones we agree on in writing first. You never touch the settings.

Read and sign Questions? Book 15 minutes

Your questions, answered: you own your accounts, no lock-in.

When you're ready: two add-ons

Your AI CloneBrain, Image, Voice and Video: you, working when you can't be there. Priced like your plan, with 10% off both monthly prices when you have both.See what it can do →Growth Strategy$797 a month, flat. Ongoing strategy and a tip every week, any time after your first 30 days.See what's included →

Prefer to see the details?The full proposal: 13 slides, the numbers, and why we picked these ad budgets

More about each part of your plan

Your two landing pages. A short page for people who already want to reach you, and a long page for people who just met you in an ad. Each visitor gets the page that fits. See both pages →
Pages that keep getting better. We watch how visitors use your pages (where they tap, how far they scroll, where they get stuck) and fix what slows them down. Anything typed is hidden. How we do it →
How we test and scale your ads. First we test your best lines in small, low-cost rounds and show you which ones people clicked most. Then we test the look, put more behind what brings in leads, and swap in fresh ads before people tire of them. See how we test →
Your sample ads and posts. Examples written for your business, with the ad, where it runs, and the page it sends people to. See your samples →
What we have made for others. Explainer videos, AI avatars, characters, video ads, ad images and pages, made for real businesses. See our work →
Your dashboard. Every call, lead and booking in one place, on your phone, updated every 15 minutes. Open the dashboard →
What missed calls cost you. Type in your own numbers to see what missed calls may be costing you, and when the plan pays for itself. Run your numbers →
Warm leads. Past leads and customers hear from you now and then, so they come back. Included. Read more →
Changing the AI assistant. Change its words, how it works, or give it new jobs. Tell us what you want and we make the change. See the three levels →
Paying when you sign. Right after you sign, you can make your first payment by card or bank on a secure page. You can also pay later from the invoice we email you.

The proposal

What is built and ready for Correct Cooling, what a missed call may be worth, and the plan to turn it on. 13 slides.

Slide 1: Proposal prepared for Correct Cooling Every call answered. Every request written down. Prepared by Daniel Booker, MPath Consulting · October 7, 2026

Slide 2: The problem When you are on a job, the phone keeps ringing. 52 in 100 calls to home service companies reach a person. The rest do not. A homeowner whose air quits in a Tampa summer does not wait long. If nobody answers,

Slide 3: Proof before you decide It is built and ready for you. Your demo page correctcooling. mpathconsulting.io Your page, the request form, the chat. A demo line When you say go It runs until the end date on the page. Call it,

Slide 4: How it works When a homeowner reaches out 1 They reach out A call, a text, the chat or the form. 2 Four questions What they need, about the system, the address, how soon. 3 A text back They hear back right away, even whe

Slide 5: Built for Correct Cooling All of this is built and tested. What Status What it does Voice assistant Ready Answers the demo line and asks the four questions Missed-call text back Ready A caller who hangs up gets a text We

Slide 6: What waiting may cost What is a missed call worth? Worked example: about 20 calls a week, about half not reaching a person, a $1,205 average repair job, 1 in 5 of those callers booking About $10,000 a month in repair wor

Slide 7: The price Launch pricing One time setup $1,500 Months 1, 2 and 3 $297 a month What is included The assistant answers calls day and night (200 minutes a month) A local number that rings your phone first Missed-call text back

Slide 8: Included in your setup Your top 3 profiles, done right Before people call, they look you up on Google, Facebook and Instagram. Most owners post and run ads without ever knowing which ones bring in calls. We fix that. Goo

Slide 9: The terms Simple, and month to month Month to month Stop any time with 30 days notice. Two small changes a month Ask us for two small changes each month. 200 assistant minutes a month Past that, usage is billed at our co

Slide 11: How you start 90 days of everything. Then the regular price. Months 1, 2 and 3 $297 a month Everything: every call answered, plus social, reviews and ads. $1,797 at signing, the $1,500 setup plus month 1. From day 91 Everyt

Slide 12: Going live What changes when it is yours Your own number A new local number that rings your phone first. The assistant answers when you can't. Your own name Texts and the assistant speak as Correct Cooling, not as a demo

Slide 13: Try it for a week Say go. We turn it on. We turn on a demo line and the chat, with an end date. Call it and answer like a homeowner would. Call again and hang up. Watch for the text. Open correctcooling.mpathconsulting.i

Prefer to download the proposal instead? Download the PDF

Your ad budget

We worked these out from research, not guessed. First, what businesses like yours spend. Then our pick: the budget we would start with in your market, and what it should bring in.

In Tampa Bay, people search for AC repair, AC service, AC maintenance, AC installation, HVAC repair, HVAC company, HVAC contractor about 26,400 times a month. Google expects a click to cost $14 to $53 at the low end, and $80 to $155 to show at the top. The national average is about $7.85 a click. Tampa Bay AC clicks cost several times the national average, so search ads alone are costly here. Google's pay-per-lead ads (Local Services Ads) cost far less per lead.

Source: Google Ads Keyword Planner, Tampa-St. Petersburg-Sarasota market, Sep 2025 to Aug 2026, pulled 2026-10-07 (Google's own estimates). Click prices change with season and competition; the first month of real ads sets the true cost.

What HVAC companies spend About 6% of revenue	Of yearly revenue, on marketing and ads. Tap "Why these numbers?" to see yours in dollars. Your yearly revenue: $ Nothing you type is saved or sent. ACCA and Farmington Consulting Group, Contractor of the Future study, 1,000+ HVACR contractors, average marketing and advertising spend 6% of revenue, as reported by hvacfound.com (2026-08-17); the original ACCA report was not found, so treat it as a secondhand figure.
Our pick $2,900 a month	About 20 leads a month from pay-per-lead ads, plus a small search test so we learn what search costs you. Inside the $2,500 to $4,000 a month a Tampa HVAC ad agency names for real volume (vendor data). Google Local Services Ads (pay per lead): about 20 leads at about $51 each HVAC Local Services Ads benchmark, $51 a lead (vendor data) Google Search: about 8 leads at about $246 each $14 to $22 a click for Tampa AC repair (mbadv.agency, vendor data) at 7.33% clicks to leads (LocaliQ 2025 home services, vendor data) This ad budget on its own pays for itself at about 3.7 to 4.8 new customers a month (one new customer's first-year profit).

What HVAC companies spend
About 6% of revenue

Of yearly revenue, on marketing and ads. Tap "Why these numbers?" to see yours in dollars.
Your yearly revenue: $
Nothing you type is saved or sent.
ACCA and Farmington Consulting Group, Contractor of the Future study, 1,000+ HVACR contractors, average marketing and advertising spend 6% of revenue, as reported by hvacfound.com (2026-08-17); the original ACCA report was not found, so treat it as a secondhand figure.

Our pick
$2,900 a month

About 20 leads a month from pay-per-lead ads, plus a small search test so we learn what search costs you. Inside the $2,500 to $4,000 a month a Tampa HVAC ad agency names for real volume (vendor data).
Google Local Services Ads (pay per lead): about 20 leads at about $51 each
HVAC Local Services Ads benchmark, $51 a lead (vendor data)
Google Search: about 8 leads at about $246 each
$14 to $22 a click for Tampa AC repair (mbadv.agency, vendor data) at 7.33% clicks to leads (LocaliQ 2025 home services, vendor data)
This ad budget on its own pays for itself at about 3.7 to 4.8 new customers a month (one new customer's first-year profit).

You set the budget and you can change it any week. Ad money goes to Google and Meta, never to MPath. We never raise it without your written OK.

Your day 91 math

On day 91 the regular price is $1,788 a month. Here is what it takes to pay for it, on your numbers. Change any box.

Your average jobJobs from one new customer in year onePercent you keep after costs

To cover $1,788 a month: about 3 new jobs a month.

With our ad pick of $2,900 a month as well: about 7.8 new jobs a month.

At your day 80 review we put your real numbers from the dashboard next to this one. The price never depends on results; this only helps you decide. Nothing you type is saved or sent. Starting figures: a $1,205 average repair job (Housecall Pro, 2025; another vendor puts a typical repair at $280 to $450) and 50% kept after costs (50 to 65%). Use your own.

Ready to start?

Everything for 90 days, then the regular price

The 90-day plan: everything, at launch pricing

$297 a month, months 1, 2 and 3

$1,797 at signing ($1,500 setup plus month 1). Months 2 and 3 are $297. On day 91 the regular price starts: $1,788 a month for everything.

What you pay, and how to stop

$1,797 due today: the $1,500 setup plus month 1.
Then $297 for months 2 and 3. You get everything for the first 90 days.
On day 91 the regular price starts: $1,788 a month for everything.
Around day 80 we meet to review your results and make sure we are aligned, so you can decide before day 91.
No long-term contract: month to month, always. Cancel any time in your first 90 days, in writing, and the regular price never starts. From day 91, cancel any time with 30 days written notice.
The $1,500 setup is not refundable once build work starts.
Ad budget, if you run ads, is extra and goes straight to Google and Meta, never to MPath.

Read and sign Prefer to download the SOW? Download it

Sign online and MPath countersigns at once, or download, sign and return.

Have any questions?

Set up a quick 15 minute call with Daniel. Pick a time that works for you.

Book a 15 minute call

Or run your own numbers on the owner worksheet.