Correct Cooling
1:06
Brand film for a marketing agency
A sleek animated film shows how one system gets a business found everywhere. It shows a high end brand explainer.
Our work
Creative that makes people stop, look and call.
Explainer videos, AI avatars, characters, ads and pages, made for real businesses. Tap anything to watch it.
0:36
Gum health ad for a dental practice. A presenter explains gum disease with close-up visuals, then points people to a cleaning. It shows a health ad that teaches and sells at the same time. Dental practice
01
Explainer videos
Whiteboard and motion explainers that make a hard idea simple in about a minute.
0:59
Sketch explainer for a marketing agency
A hand drawn explainer shows how one brand brain ties all your marketing together.
2:05
Pitch film for a wellness club
A dark, cinematic film pitches a private wellness club with saunas and pools. It shows a luxury brand video.
1:36
Whiteboard explainer for a tax firm
A hand draws the story of a tax firm on a whiteboard as a voice explains it. It shows the kind of explainer we can make for you.
0:58
Motion explainer for MPath
A dark blue animated video shows how leads flow from ads to booked calls. It shows how we explain a business in under a minute.
1:16
Mascot explainer for a charity coin
A bunny mascot tells the story of a charity coin, scene by scene. It shows how a character can carry a whole explainer.
02
AI avatars
A lifelike AI version of you, speaking scripts you approve. No camera, no studio, no retakes.
0:25
AI twin of a tax firm founder
An AI avatar of a tax firm owner explains his service on a podcast style set. We can do the same for you.
1:07
Brand intro with an AI avatar
Daniel's AI twin walks a studio set and explains what we do. It shows how an avatar can be the face of your business.
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AI characters
Mascots and characters that people remember, in stills and video.
0:38
Mascot podcast for a tax firm
A bull mascot and a baby tax expert host a funny short podcast about the tax code. It shows how characters can make a dry topic fun to watch.
Owl mascot giving a thumbs up
Our owl mascot gives a thumbs up. A friendly character can make a brand feel warm.
Owl mascot with open wings
Our owl mascot spreads its wings in a welcome pose.
Owl mascot logo for MPath
Our owl sits on our logo. It shows how a mascot can tie into your brand mark.
Bunny mascot for a charity coin
A worried pink bunny hugs a coin. A mascot with feelings can carry a whole campaign.
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Video ads and shorts
Short videos for Facebook, Instagram, YouTube and TikTok, captioned and sized for each.
1:04
Membership ad for a car wash
A cheerful host shows off the wash tunnel and add-ons, then pitches a monthly plan. It is a bright, fast ad that sells a membership.
0:47
Service ad for an HVAC company
A friendly tech walks up to a home and explains repair and maintenance. It ends with a clear call to book.
0:15
Fence story ad for a tax firm
Broken fence panels become one closed yard, a picture of loose ends getting tied up. It shows a moody story ad with almost no words.
0:15
Calendar short for a tax firm
A moody calendar scene shows time running out before year end. It looks like a high end TV spot.
1:31
Founder video for a longevity clinic
The owner of a longevity clinic speaks to camera, with sharp cutaway scenes. It shows a polished founder video for a health business.
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Ad images
Scroll-stopping ad images, written and designed to bring in calls.
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Pages and demos
Pages, demos and walkthroughs built around your business.
Landing page for a car wash
A bold red landing page sells a car wash membership. It looks like a real brand site.
Landing page for a handyman
A friendly landing page for a local handyman with a clear free-estimate button. It shows a site that turns visitors into calls.
Lead dashboard for a dental practice
A simple dashboard shows where leads came from and what they booked. Owners see exactly what their marketing does.
Missed call worksheet for an HVAC company
A bold worksheet page where an owner types in their own numbers to see what missed calls cost. It turns a sales pitch into a tool.
1:36
Working demo for a pool service
Daniel walks through a real demo built for a pool company, from the missed call to the follow-up texts. It shows the whole system working for a business like yours.
Proposal deck cover for a law firm
The cover of a custom proposal deck made for a law firm. It shows a pitch that looks made just for you.
Sales deck for a digital twin studio
A clean slide sells one studio day that makes all your future videos. It shows how we pitch a big idea simply.
Landing page for a home repair business
A dark, modern landing page for a home repair business.
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How we test and scale your ads
We don't guess which ad will work. Before we spend real money, we test your best lines in small, low-cost rounds and put the money behind the ones people actually click.
01
The statement
One sharp line on a simple design, so the words are the only thing being judged. A busy person gets it in a second. This is how we test what to say.
02
The face
A real face or an AI avatar: you, a customer, or your team. Faces get shown to more people for less money.
03
The new angle
One fresh idea each round, like a new picture, story or reason to call. This is how we find what works next.
- Week 1Test what to say. We turn your best lines into a set of small test ads. Some come from what your customers already say online, and some from your answers to a few kickoff questions. You approve the lines first. A short, low-cost test runs from your ad budget, and then we show you which lines people clicked most.
- Weeks 2 to 4Test the look. The lines people clicked most become full ads: bold words, a face, a video. Same message, new formats.
- Month 2 onPut more behind what works. More budget goes to the ads that bring in leads, and less to the ones that don't.
- AlwaysFresh ads before people tire. When the same people see an ad too often, we swap in a new one. Lines that come out about even both stay, and your real ads decide.
A real test: one change, a clear difference
For a tax firm, five ads ran with the same design. Only the headline changed.
| Headline | Leads | Cost |
|---|---|---|
| Tax Filing vs Tax Architecture | 21 leads | $36.54 a lead |
| Anyone Can File. Few Engineer. | 6 leads | $42.20 a lead |
| Filing is Reactive. Architecture is a Plan. | 6 leads | $45.38 a lead |
| Two others | 0 leads | Stopped early |
The plainest headline brought in the most leads. Every result like this goes in a log, so the next round starts smarter. Source: the firm's Facebook and Instagram ads, June 2026.
How we run your ads
Engineered, not guessed.
Most ads start with a guess. Someone writes an ad, the budget goes behind it, and a month later you find out whether it worked. We do it the other way around. We test each part of your ad with real people in your area first, and only put real money behind what they actually click.
| Guessing | Engineering |
|---|---|
| One ad, written on a hunch | Each part tested on its own |
| The whole budget behind it | Small tests first, budget second |
| Wait a month to find out | Answers in a day or two |
| Change something and guess again | Every winner builds on the last |
Why it matters: for a tax firm, we ran the same ad with five different headlines. One brought in 21 leads. The next best brought in 6.
- The problem. Find the worry that makes your customers stop scrolling.
- The headline. Pair it with your answer. The winner leads your ads and your page.
- The offer. Find the way of describing what you offer that strangers want.
- The proof. Find the real customer review that earns the most trust, used with your OK.
- The picture. Find the image that stops the scroll.
- The full ad. Put the winners together, then find who else it works for.
Your page, built from the winners
Winning headline on top, the winning problem, offer, proof and picture below it. Then we tune it one change at a time, with tracking that shows where visitors click, how far they scroll and where they leave.
Every lead traced to its ad
Booking and reminders, plus follow-up texts for the people who don't book right away. Every lead is tagged with the ad that sent it, so you can see which ads bring customers in.
All six rounds are usually done in your first two to three weeks once your ad account is connected. You approve every line before anything runs, and quick approvals keep the rounds on pace. Tests are paid from your ad budget, never on top of it.
All of this can be made for Correct Cooling.
Every piece here was made with the same tools and the same team that will run your plan.
Made by MPath Consulting for its clients. People marked AI avatar or AI-made character were made with AI, from approved scripts and likenesses.